The Feature-Benefit Trap: Why the News Industry Is Getting Reader Revenue Wrong

The best publishers aren't selling access to articles. They're selling access to a better version of yourself

Last week, I discussed how the most enduring reader revenue is built not by satisfying existing demand, but by systematically shaping reader preference. The publisher’s call for financial support is a moment of truth in this process. After analyzing the main contribution pages of 57 European news publishers—whether they ask for a subscription, a members…