Mapping Journalism's User Needs Model to 1.5 Million ChatGPT Conversations

Beyond the technology, the NBER's ChatGPT report is a map of the deep human needs that audiences are now satisfying elsewhere.

The information habits of our audience are shifting, and the consequences are no longer abstract. For many publishers, it has manifested as a stark and worrying reality: their traffic is plummeting.

As we grapple with this new landscape, it's worth considering an observation from Kevin Kelly, the co-founder of Wired. He recently noted that unlike the web…